Presentations on Consumer Marketing and Early Calf Management will be a feature of VFO’s Inaugural AGM

AGM and Producer Education Day has topics to interest all

This past year certainly was an eventful one for the Ontario veal industry! The Ontario Veal Association dissolved in April after realizing its long sought after goal – to become a recognized marketing board of its own – and Veal Farmers of Ontario (VFO) was established!

We have a lot of new business to share with producers at our inaugural Annual General Meeting.  And our Producer Education Day boasts a wealth of industry experts speaking to a wide variety of subjects that will appeal to both dairy calf and veal producers.

As consumers take a greater interest in where their food comes from, marketing veal becomes more involved. Jorge Correa of the Canadian Meat Council will present an overview on the questions being asked by consumers. We need to take increased consumer interest as an opportunity to share key information about our industry. Jorge manages the Technical Program that contributes to the quality and safety of the meat produced in Canada, and its competitiveness in the local and international markets. He represents the meat packers and processors in the Board of the National Farm Animal Care Council (NFACC) and he participates in CODEX international meetings representing the interest of the Canadian meat industry.  Come out March 9th and learn what consumers are asking for and get tips on how to better answer safety, antibiotic use and animal welfare questions in a way that makes sense to consumers.

Veal cattle health and welfare can be vastly improved be implementing a few simple changes in key calf management areas. Dr. Dave Renaud, a practicing bovine veterinarian who is also pursuing a PhD in Epidemiology at OVC, will be sharing ways producers can improve early disease detection in calves. Learning and adopting some of his strategies could help you increase production and profits.

VFO’s Annual General Meeting and Producer Education Day is Wednesday, March 9th at the Tavistock Memorial Hall. Come out and meet fellow producers and learn where the Ontario veal industry is heading. Presentations will focus on animal health, meeting consumer demand, marketing strategies, and more. The event runs from 10:00am to 3:45pm and includes a trade show and buffet luncheon. The day is $45 and pre-registration is required.

This is an event you don’t want to miss. For more information or to register, please click here or contact us.